STRATEGIC PATH TO PURCHASE, DATA DIRECTS WORK
Needing a new digital presence that drove awareness of its car seats, gates, and bathing products, baby behemoth Evenflo looked to LEAP expertise in strategy, research, and design.
From previous CPG experience, we knew that moms’ online shopping behaviors are incredibly thorough, so we started at the moment of online research. Diving deep into an Evenflo buyer’s entire path-to-purchase, we developed idea based on what we found from our research.
Two creative/design paths emerged: one that led directly to product information and one that immersed a shopper in the evenflo experience. With user experience and custom message prioritization top of mind, our full service creative capabilities brought these paths to life and boosted Evenflo awareness online.