Listen,learn and visualize.That's the first thing we do. We would first like to hear you out. Then come up with questions we have for you. And learn what your goals are and what it will take to reach them. We research your brand, explore your industry and get to know your customers.
We also figure out your rivals. We understand exactly what they're up to. What they do, say, and why. We pinpoint weaknesses, examine their strengths and see how your brand stacks up.
We also check the facts. We research and analyze. But we don't just sift through data, and crunch numbers, we read the tea leaves. We discover trends and patterns and look for the major insights.
That is what the Listen stage is all about. We're not trying to make you feel important, we're trying to uncover key insights that guide our thinking and yours, and lay the foundation for everything we do together.
Planning plays the key role in delivering the best output While that may be a great strategy for starting a workout routine, having a foresight of what has to be done and done better, it's no way to think about an integrated marketing strategy. So we think about it first.
With our research done, the planning process turns that information into a clear set of consumer insights, user objectives and business goals. Paired with target personas and user experience data, this information helps us create an overall strategic vision for your brand that will define the digital state of the brand along with its messaging and positioning in the marketplace.
At this point, we're able to create a plan to bring this vision to life. We outline key brand features and selling points, messaging, media and , technology considerations, communications plans and analytics strategy as well as business goals, objectives and timelines. At the end of the planning stage we let you see the destination where we are going to and how we are gonna take you there.
CREATE & ITERATE
This is where the real deal is, we do a lot a calculation here. We make a strategy and canalize the process. We get it. We get your customers. We get your industry. We get your brand. We Understand what your goals are and what can be done to reach them. Now, we figure out how. This is where the magic happens.
Creative, search, tech, the account guys, our clients — we all work together. We mix it up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh and argue. Architectures are built. and wireframes begin to take shape. The result of all this integration is, well... integration.
We create ideas that help integrate a brand not just across different platforms, but weave it into peoples' lives. Ideas that engage, entertain and inform. Ideas that consumers relate to. Ideas that jive with how they connect, converse, and consume. It's what we call a brand ecosystem. Our clients just call it "awesome."
This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. Devils hidden in the details are found, and exorcisms performed. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content.
This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more.
For you, our client, this is the easy part. That's the beautiful thing about our process. By the time the Execute phase begins, you've already made the tough decisions. You've seen the research and embraced the insights. You've approved the plan and shared in the vision. There's still work to do, but your focus begins to shift to ‘launch' at this point in the process.
We've got something to prove. We're an agency. not an art house. When we create something that moves people, it's so we can move them to our clients' brands. When we inspire people, it's so we can encourage sales. Our work is designed to operate. In the Measure Phase. we make sure it does.
By clearly defining our goals and objectives early in the process, we're able to identify key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We analyze. We figure out what's working, and what could be working better. Through all of this, we're able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand.
And the best part is, our clients never have to take our word for it. You're free to form your opinions based on the data.
In a real-time world there's no time to rest. You always need to keep moving. We never relax back and admire our work because we constantly look for ways to make it better. We use the data and results to optimize and improve the final product.
And the only reason we look at how well we did, is to figure out what we can do better. If something's not performing as it should, we try to make it better.
That's what it's all about. Continuous progress. Constant forward motion. We don't want to just help you reach goals for sales, market share or ROI, we want to help you shatter them. Our goal is to help your brand take a powerful forward step. And we do that one step at a time.